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point-of-sale advertising S&M Datenerfassungswerbung f, Werbung f am Verkaufsort, Werbung f am VerkaufspunktEnglisch-Deutsch Fachwörterbuch der Wirtschaft > point-of-sale advertising
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Англо-русский экономический словарь > point-of-sale advertising
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English-russian dctionary of contemporary Economics > point-of-sale advertising
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English-russian dctionary of diplomacy > point-of-sale advertising
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1) Экономика: реклама на месте продажи-покупки2) Кино: реклама на месте продажи3) Реклама: реклама в местах продажиУниверсальный англо-русский словарь > point-of-sale advertising
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noun publicité f sur les lieux de vente, PLV f -
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n. econ. реклама на самото место на продажба -
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s publicitat en el punt de venda, PLVDef. del Termcat: Publicitat en els establiments comercials per mitjà de cartells, rètols, mòbils, displays, adhesius, etc. -
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publicité f sur le lieu de vente, PLV fEnglish-French business dictionary > point-of-sale advertising
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English-Russian media dictionary > point-of-sale advertising
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English-Russian dictionary of Arts > point-of-sale advertising
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сокр. POPA рекл. реклама в местах продажи, реклама на месте покупки (реклама нового продукта, которая размещается непосредственно в магазине для привлечения потенциальных покупателей)Syn:See:
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point-of-purchase (POP) advertising реклама на месте покупки: реклама нового продукта, которая размещается непосредственно в магазине (обычно рядом с кассой) для привлечения потенциальных покупателей; = point-of-sale advertising.* * *любые экспозиции или рекламный материал, размещаемые внутри торгового помещения или вблизи от него см. тж. РОРАнгло-русский экономический словарь > point-of-purchase advertising
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sur le point ou sur le lieu de vente►► point-of-sale advertising publicité f sur le lieu de vente, PLV f;point-of-sale competition concurrence f entre points de vente;point-of-sale display exposition f sur le lieu de vente;point-of-sale information informations fpl sur le lieu de vente;point-of-sale material matériel m de publicité sur le lieu de vente ou de PLV;point-of-sale network réseau m de points de vente;point-of-sale promotion communication f ou promotion f ou publicité f sur le lieu de vente, CLV f, PLV f;point-of-sale terminal terminal m point de vente, TPV mUn panorama unique de l'anglais et du français > point-of-sale
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MARKETING sur le lieu de ventepoint-of-sale advertising publicité f sur le lieu de vente, PLV f;point-of-sale display exposition f sur le lieu de vente;point-of-sale information informations f pl sur le lieu de vente;point-of-sale material matériel m de publicité sur le lieu de vente ou de PLV;point-of-sale promotion promotion f sur le lieu de ventepoint-of-sale terminal terminal m point de vente -
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сокр. POS торг. место [пункт\] продажи; место покупки (место, где товар продается, т. е. где его можно купить, напр., магазин или иная торговая точка, офис дистрибьютора)Syn:See:* * ** * *место, где происходит покупка; обычно магазин розничной торговли abbr P0S -
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Advertising: POS materialsУниверсальный русско-английский словарь > point-of-sale materials
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[ˌpɔɪntǝv'seɪl]ADJ [advertising etc] en el punto de venta -
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См. также в других словарях:
point-of-sale advertising — UK US noun [U] ► COMMERCE, MARKETING advertising for products and services at the places where they are bought: »The tobacco industry is fighting against new proposals that will see its point of sale advertising greatly restricted … Financial and business terms
point-of-sale — ˌpoint of ˈsale written abbreviation POS noun points of sale PLURALFORM [countable usually singular] MARKETING COMMERCE the pl … Financial and business terms
point of sale — noun count the place where a product or service is sold ╾ ,point of sale adjective: point of sale advertising material … Usage of the words and phrases in modern English
point-of-sale — [point′ əv sāl′] adj. of, in, or relating to a place, as in a retail store, where sales are made or purchases checked out [point of sale advertising]: also point of purchase … English World dictionary
point-of-sale — adjective of or relating to or being the location where something is purchased • Pertains to noun: ↑point * * * adjective also point of sales ¦ ̷ ̷ ̷ ̷ ˈ ̷ ̷ : of or relating to the place (as a check out counter) where an item is purchased… … Useful english dictionary
point of sale — points of sale 1) N COUNT The point of sale is the place in a shop where a product is passed from the seller to the customer. The abbreviation POS is also used. [BUSINESS] Demand chain management captures information on consumer behaviour at the… … English dictionary
point of sale — UK / US noun [countable] Word forms point of sale : singular point of sale plural points of sale business the place where a product or service is sold Derived word: point of sale adjective point of sale advertising material … English dictionary
point of sale — also .point of purchase n [singular] the place or shop where a product is sold ▪ Under the new law, cigarette advertising will only be allowed at the point of sale … Dictionary of contemporary English
Point of sale — This article is about checkout technology. For managed care, see point of service plan. Points of sale at a Target store … Wikipedia
Point of sale display — A point of sale display (POS) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the point of sale ). They are intended to draw the customers attention to products, which may be new products, or on… … Wikipedia
point of sale — noun (C) the place or shop where a product is sold: an advertising campaign in which posters and leaflets would be displayed at the point of sale … Longman dictionary of contemporary English